PEOPLE’S PERCEPTION ON THE IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The aim of this study to examine People’s perception on the Impact of social media in managing brand reputation in crisis using MINIMIE Chin-Chin in Portharcourt metropolis of Rivers State. Survey research design was employed for the study and with the aid of convenient sampling technique 80 respondent who are consumers of MINIMIE Chi-Chin in Portharcourt metropolis was selected as the participant for the study. 80 well structured questionnaire was issued to the respondent of 70 were retrieved and validated for the study. The data obtained were analyzed using frequency, simple percentage, mean and standard deviation. Hypothesis test was conducted using Chi-Square statistical tool (SPSS v.23).
Findings from the study reveals that a high level of social media integration with the management of other media is a sufficient condition for high levels of perceived improvement of both brand awareness and brand reputation during crisis. Findings from the study also revealed that the importance of social media cannot be overemphasized as good brand reputation implies soar in sales, profit, high competitive edge, brand loyal and customer satisfaction. the study therefore recommends that Corporate organizations should embrace the use of social media in planning their marketing communication and as well use it as tool to resolve possible crisis affecting their reputation.
Related Project Materials
THE ROLE OF RATIO ANALYSIS IN BUSINESS DECISION
ABSTRACT
Accounting information provided by means of financial statements- The income statement and the Balance Sheet ar...
EXAMINATION OF THE OMICRON VARIANT OF COVID-19 IN NIGERIA
EXCERPT FROM THE STUDY
As the world grapple with the emergence of the new COVID-19 variant, researchers have equally exp...
ROLE OF MATERIAL MANAGEMENT IN PRODUCTION ACTIVITIES
Abstract
This research work examines the roles of material management in production activities a case study of Lexos pai...
AN ANALYTICAL STUDY OF INTERNATIONAL TRADE AND POVERTY REDUCTION IN NIGERIA
Abstract
Many developing countries are competing to attract foreign direct investment with a belief that it can be a tool for poverty red...
THE IMPLICATIONS OF TREASURY SINGLE ACCOUNT (TSA) ON THE NIGERIAN BANKING SECTOR AND ECONOMY
ABSTRACT
This study was embarked upon by the researcher to ascertain the implication of the Treasury Si...
THE ROLE OF ENTREPRENEURSHIP EDUCATION IN POVERTY ALLEVIATION IN NIGERIA: PERCEPTION OF STUDENTS
EXCERPT FROM THE STUDY
Entrepreneurship is all about self-improvement and self-sufficiency, which leads to job prospects...
THE EFFECTIVENESS OF DIETARY INTERVENTION STRATEGIES (AS PART OF PRIMARY HEALTH CARE) AIMED AT REDUCING OBESITY PREVALENCE AMONGST ADULTS
BACKGROUND OF THE STUDY
Obesity, a global health concern, is defined as having a body mass index (BMI)...
AN ASSESSMENT OF THE THE PRESENT JUDICIARY SYSTEM OF NIGERIA IN DECIDING ELECTION CASES
Background of the study
The judiciary, among these organs, is an indispensable organ that balances the...
EFFECTIVENESS OF COMPUTER ASSISTED INSTRUCTION IN TEACHING AND LEARNING COMPUTER SCIENCE IN SECONDARY SCHOOLS
Background of Study
Recent years have seen a remarkable growth in technological advancements. This peri...
INFLUENCE OF PERSONAL GROWTH INITIATIVE AND PUBLIC SELF- CONSCIOUSNESS ON PERCEIVED STIGMATIZATION AMONG DRUG USERS
ABSTRACT
The study examined the influence of personal growth initiative and public self-consciousness on perceived stigmatization among d...
